Privacy policy

26 February 2019

ViGu develops a platform for Location Based Storytelling, which delivers interactive multimedia guides to your smartphone, based on your location. The multimedia guides are accessible through via our Apps and our website at These guides are contributed by others, such as cities and passionate users, through our content management system.

When you use our services, ViGu collects a limited set of personal information about you. This document describes the way ViGu handles your personal information.

Who is ViGu?

ViGu's legal registration is:
Virtual Guide OÜ
Sepapaja 6
11415, Tallinn
Phone: +372 533 25988

ViGu is the controller for purposes of the General Data Protection Regulation (GDPR).

We Collect, Use, Share and Otherwise Process Information

ViGu relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:

Our Legitimate Interests

We process your information in furtherance of our legitimate interests, including:

What information does ViGu collect and process, and for what purpose?

ViGu provides two kinds of services: it delivers multimedia guides to users and it allows people to create multimedia guides. We collect different types of data for different purposes, depending on how you use our services, as we discuss further below.

Data collected if you use our mobile ViGu app

If you want to use our mobile app to listen to multimedia guides, you can do so without creating an account.

The app may offer the option to create a user account. If so, you will have to provide your name, email address, password, address and preferred language.

Some information is automatically collected when you use the mobile app: your browsing history within the app, location and your mobile device and operating system. This information is collected through Google Analytics (see below for more information on Google Analytics).

ViGu can use this information to:

ViGu may also process information collected via the mobile app to share aggregated information with certain content providers. For example, ViGu may share with a certain museum how long users stayed in one exhibition room of the museum on average in the past month. It will, however, not be possible for content providers to identify particular users from this aggregated data.

If you use the in-app payment system to purchase content, the applicable platform provider (Google or Apple) will collect data on the payment in accordance with its privacy policy. ViGu will obtain from Google or Apple information on which content you purchased, and use this information to handle its payments to content providers.

Data collected if you use our ViGu website

If you use the ViGu website, your browsing history and information on your browser and your operating system is collected through Google Analytics. ViGu can use this personal information to suggest information to you; to analyse the use of the website; and to protect, adjust and update ViGu's services.

IP Address and Browser Information. When you visit our Site or use our Applications, some information is automatically collected. This may include information such as the operating system (“OS”) running on your device, internet protocol address (“IP Address”) (which may be used to obtain your geolocation), access times, browser type, language settings of the OS, and the website you visited before our Site. We also collect information about how you use ViGu's Site, Applications and Services, including the elements you have interacted with, metadata and other details about these elements, clicks, change states and other user actions.

Pixel Tags. In addition, we may use “pixel tags” (also referred to as clear gifs, web beacons, or web bugs). Pixel tags are tiny graphic images with a unique identifier, similar in function to cookies (as noted below), that are used to track online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, pixel tags are embedded in web pages. Pixel tags also allow us to send email messages and determine whether those emails have been opened, to ensure that we are sending only messages that are of interest to our Customers. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by pixel tags to our users’ personal information.

Data collected via our content management system

As noted, it is also possible to upload multimedia guides and other information for publication via our content management system. In order to do so, you must create an account, which requires you to provide your name and the email address where we can reach you.

After logging in and registering as a so-called 'content provider' in the content management system you can submit additional information such as the name of your organization, your country, city, postal code, address, telephone number and copyright owner.

The main function of the content management system is to allow you to upload information. If the content you upload contains personal information of you, we assume that you agree to the processing of this information in line with this privacy policy. If you plan to upload personal information of others and there is a significant risk that permission would be required for the processing described in this policy, please obtain permission for this.

If you use our content management system, your browsing history (i.e. which pages you view on the website), IP-address and information on your browser and your operating system is collected through Google Analytics.

ViGu can use this personal information to develop and offer content for our mobile app; to analyse the use of the content management system; to communicate with you about the content management system and to respond to any complaints and/or questions; and to protect, adjust and update ViGu's services.

Please note that most of the information you provide through the content management system, such as your name and the uploaded content, will be made publicly available through our mobile app and our website in the course of the publication of your contribution.

Data collected for communicating with you

If you want to stay up-to-date on the developments of ViGu, you may register for our newsletter on our website at We will collect your email address for this. ViGu uses this information to send you our newsletter. If you do not wish to receive emails of ViGu anymore, you can unsubscribe via an email to . Also an opt-out option is provided in every email that ViGu sends you.

How does ViGu protect your personal information?

ViGu takes appropriate technical and organizational measures to protect your (personal) information against loss or any form of unlawful use.

Transfer to third parties

As noted above, ViGu may provide aggregated data on the use of the mobile app (including location data), the website and the content management system to others. This data is sufficiently aggregated so as to be anonymous.

Your login details will not be shared with third parties.

ViGu may provide your personal data to third parties if ViGu is obliged to do so on account of national or international laws, case law and/or regulations, and ViGu considers it necessary to do so in order to defend its own rights.

Other than the cases mentioned above, ViGu will not transfer your data to third parties or provide third parties access to your data. And just to be clear: this means that ViGu shall not provide your personal information to third parties for the purpose of direct marketing without your explicit consent.

What happens when I delete my account?

If you delete your content provider account, all personal information you provided in the course of the registration and the amendment of your account will be deleted.

If you have created an end user account, all information you submitted in the course of the creation or administration of this account will be deleted. Please note that we maintain the data we collected about your use of the mobile app, because this allows us to provide aggregated statistics to others (see above about the provision of aggregated statistics). We will, however, ensure that the data does not contain references to your account anymore.

Cookies and Google Analytics

ViGu uses two types of cookies on its website. Firstly, it uses cookies which are necessary to offer the functionality of our website and to remember your preferences and your cookie settings. Secondly, it uses analytics cookies from Google Analytics, Yandex Metrics and Google Audiences. They are web analysis services and use aggregated statistical information to provide ViGu with an understanding of how users are using our mobile app and our website.

Viewing, changing and deleting your data

If you wish to know what information ViGu has collected about you or if you wish to change data that you cannot change yourself through our website or our mobile app, please send a request to:

Transfer of data to countries outside the EU

For technical and operational reasons, it may be necessary for your (personal) data to be transferred to (the servers of) companies affiliated to ViGu located in the United States or other countries outside of the EU. ViGu will in this case comply with applicable data protection rules.

May minors use ViGu?

If you have not yet reached the age of sixteen (16) years, you are obliged to obtain consent of your parents or legal guardian before using our mobile app and our website. By using our mobile app or our website, you guarantee that you are sixteen (16) years old or older or you have permission from your parents/legal guardian to use these services.

Can this privacy policy be changed?

It is possible for this privacy policy to be amended in the future. That would then be mentioned on, so it is recommended to regularly have a look at this page.


If you have any questions, please do not hesitate to contact us via